Hi, I'm Cris!
Over the past decade, I have held leadership roles at GoDaddy, Shopify, and Wix, spearheading their Market Expansion efforts in Brazil and across Latin America.
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At GoDaddy and Shopify, I was responsible for launching and scaling operations from the ground up. At Wix, I led the regional expansion, building new revenue streams and solidifying the brand's presence in key LATAM markets.
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My expertise is rooted in real-world experience — I know firsthand what drives a successful Go-To-Market (GTM) strategy, from meticulous planning to high-impact execution.
Cristiano Mendes
Expert in Market Development
My executive portfolio includes leading companies in their fields.
How I can help you?
I'm not a consultant. My approach is very hands-on and tailored to your needs.
Serving as a Mentor or Advisor I can help you or your company overcome the growth pain.
Market Development
We unlock your company's growth potential by identifying and prioritizing the most promising markets, using a data-driven analysis of your internal capabilities and external opportunities.
Go to Market Plan
International expansion isn’t about taking big risks — it’s about making smart moves. With a tailored GTM plan, your company can explore new markets efficiently, minimizing costs and maximizing learning.
Strategic Advisor
Being a CEO can feel isolating — I know it firsthand. With experience leading companies through different growth stages, I help executives tackle strategic challenges, sharpen their market vision, expand their network, and grow as leaders.
Strong
Network
Over the past decade, I’ve built a trusted network of decision-makers across multiple industries — relationships that are readily accessible to help you open doors, create opportunities, and accelerate your growth.