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Hi, I'm Cris!
Cristiano Mendes
Expert in Market Development
I help global companies launch, grow, and lead in Latin America.
With over 15 years of experience in business development, GTM strategy, and country management, I’ve led major market expansions across Latin America for global tech companies—including Shopify, GoDaddy, Wix, and Google.
I specialize in building high-impact operations from scratch, scaling revenue, forming strategic partnerships, and leading cross-functional teams across the region.
What I’ve Done:
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Launched Shopify Brazil from the ground up → scaled to 5× user growth and $20M+ in annual revenue.
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Grew Wix LatAm revenue by 3× in under 18 months, leading BD and channel strategy.
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Led one of GoDaddy’s most successful international launches, overseeing full GTM execution and country P&L.
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At Google, I led product partnerships across Latin America, aligning global product teams with local market needs.
Today, I work with founders and executive teams as an advisor and mentor, helping companies enter and scale in new markets—especially across Latin America—with a practical, data-driven, execution-focused approach.
🔁 Now relocating to the U.S. (Green Card approved), I’m seeking leadership opportunities with global companies expanding into Latin America.
My executive portfolio includes leading companies in their fields.
How I can help you?
I don’t consult—I lead. My approach is embedded, hands-on, and focused on execution.
I step in where growth meets complexity, helping companies move faster and scale smarter.
Market Development
I help companies identify where and how to win in Latin America—based on data, local insights, and business potential. From market sizing to channel selection, I work with leadership to prioritize countries, understand regional dynamics, and mitigate regulatory, operational, and reputational risks before they become bottlenecks.
Go to Market Plan
I build go-to-market strategies that translate global vision into local traction. Whether you're launching from scratch or optimizing an existing footprint, I develop tailored GTM playbooks that align product, marketing, sales, and operations across borders. The focus: speed to market, brand positioning, and revenue acceleration.
Strategic Advisor
I bring executive-level guidance to companies navigating the complexity of expanding into culturally diverse and fragmented markets. My leadership ensures global strategies adapt to local realities—without losing consistency. I help build teams, align stakeholders, and drive execution in high-ambiguity, high-opportunity environments.
Strong
Network
Over the past decade, I’ve built a trusted network of decision-makers across multiple industries — relationships that are readily accessible to help you open doors, create opportunities, and accelerate your growth.